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Case Study · 06 · Afrinovators

AgriLink — the solution, in your hands.

A working marketplace-and-training prototype for Ikot Ekpene farmers: sell produce to verified buyers, browse a buyers' market with search and listings, check local weather, and ask an agricultural expert in chat. Interactive, with sample data and no sign-up. Built under Afrinovators, a student agritech think tank at ALU.

Web prototype Agritech
AgriLink prototype on the Afrinovators site
Role
Builder
Context
Afrinovators · ALU think tank
Type
Agritech marketplace
Status
Prototype
01 — Overview

Fertile ground is not the constraint. Access is.

Despite the Akwa Ibom Government's ARISE Agenda (2023) and related youth-empowerment programmes, unemployment in Ikot Ekpene sits at 51%, the second highest in Nigeria (NBS, 2022). It hits youths, graduates, women and low-income households hardest.

The land produces; the value leaks out before it reaches the people who farmed it. Smallholders sell to whatever buyer is physically nearby, at whatever price is offered, with no capital to wait for a better one, and with roughly one extension officer per 2,000+ farmers, almost no support in between.

Agrilink is the product answer: connect farmers to buyers directly, and to credit, so a harvest becomes income rather than a distress sale.

Because Afrinovators' real risk was ending as a well-argued report, the prototype is deliberately interactive: sample data, no sign-up, tappable on a phone. My role was making sure it ended as something you could open and use instead.

02 — The problem, in numbers
51%
Unemployment in Ikot Ekpene, 2nd highest in Nigeria (NBS, 2022)
1.8M
Unemployed, of 3.3M economically active people
1:2,000+
Extension officer per farmers, almost no support layer
2026–30
The window to act before it worsens
03 — My role & responsibility

What I built.

01
Turned research into productTook the think tank's field findings and translated them into a concrete, demonstrable interface.
02
The two-sided flowSell Produce for farmers listing to verified buyers, and a Buy Produce market with search, filters and listings for buyers.
03
Support, not just transactionsLocal weather and farming guidance, plus an agricultural expert reachable in chat: the layer that's missing when there's one extension officer per 2,000+ farmers.
04
Built it to be shownScoped the prototype so it could be demonstrated to stakeholders and argued from, not just described.
04 — Frameworks & stack

What the prototype covers.

Marketplace

Produce listings3-step sell flowSearch & filtersVerified buyersNaira pricing

Support & training

Local weatherPest & disease tipsDaily farming tipsAsk an expert

Messaging

Buyer threadsExtension specialistsUnread stateNotifications

Design constraints

Low digital literacyPlain-language labelsMobile-firstSample data · no sign-up
05 — Screens

Inside the work.

AgriLink — the mobile prototype
AgriLink home
Home
AgriLink sell produce
Sell Produce
AgriLink farming support
Farming Support
AgriLink messages
Messages
AgriLink — on the Afrinovators site
Afrinovators — the case for AgriLink
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